01
Engelskfotboll.se
English football, explained in Swedish. Tables, fixtures, results and stats from the Premier League and below — live, and structured so search engines can't help but pay attention.
I build things for the internet.
Some of them even make money. All of them refuse to sit still.
I'm Nille — senior full-stack developer, SEO expert and entrepreneur from Svedala in southern Sweden. Twenty years of building things that work, rank and keep paying off long after launch.
From my base in Svedala, southern Sweden, I build and operate digital products and a network of 200+ websites through Bombus Interactive in Malmö.
About
My name is Kennet. Nobody calls me that.
I've been Nille since school, so Nille it is.
Born in 1982, raised in Svedala, and — despite several good opportunities — never really left. I'm a senior full-stack developer and SEO expert with a bit over twenty years of building for the web, and almost as long spent making sure people actually find what I build.
That second part matters more than most developers care to admit.
A technically perfect product with no users is an expensive hobby. Traffic with nothing behind it is just noise with analytics. The interesting work happens where code, business and visibility stop competing and start making each other better.
I work across the whole thing: idea, architecture, database, backend, frontend, servers, content structure, search, launch, optimisation — and whatever decides to break at 02:13.
Self-taught to begin with, later validated with a KY degree so it says so on paper. Launch has never been the finish line for me. It's the moment the actually interesting work starts.
How I work
01
Technology is the tool. Not the point.
The point is solving something real, building something that lasts, and making sure it performs out in the wild — not just on my machine.
02
If nobody finds it, it isn't finished.
SEO isn't a coat of paint you brush on three weeks before launch. It belongs in the architecture, the data and the decisions from day one — programmatic, semantic, on-page and off. No incense required.
03
Launch. Learn. Improve. Repeat until unreasonably good.
I like systems that get stronger over time. Set-and-forget is fine for smoke alarms. Less so for digital products.
What I do
One person. An unreasonable number of disciplines.
I move between development, search, data and business without requiring a meeting to hand the project over to myself.
Full stack development
Custom sites, platforms, APIs and internal systems — from database and backend logic to the bit people actually click on.
- JavaScript
- Node.js
- React
- Astro
- Tailwind
- PHP
- Laravel
- MySQL
- Docker
- Nginx
- Apache
Loyal to good solutions, not framework logos.
SEO without the incense
Technical, semantic and programmatic SEO, on-page and off — architecture, content systems, internal linking, authority and automation, all built to scale. Nearly twenty years of it. No rituals, no “number one by Friday” promises. Just data and a suspicious amount of persistence.
Data, automation & APIs
I like products that collect, structure and publish data without someone pressing the same button every morning — APIs, live statistics, automated publishing, integrations. Computers are excellent at repetition. Humans should aim slightly higher.
Owned digital products
With my business partner I build and run a growing network of 200+ content-heavy sites and data-driven platforms through Bombus Interactive. Some big, some gloriously niche. A few started with the most dangerous sentence in software: “this should be fairly simple.”
Proof
A few numbers. Because apparently they help.
20+
Years building for the web
~20
Years of SEO — before and after it was cool
200+
Sites in the network
1,200+
Companies & public bodies using PAP/API
24/7
Sites working while I sleep
Sub‑45
My 10K time. Sitting still wasn't an option.
Projects
Things I've built, co-built or refuse to stop improving.
A small selection from a considerably less small collection.
02
AllsvenskanStatistik.se
Everything Allsvenskan, counted twice. Tables, fixtures, scorers and historical data — the kind of numbers that settle arguments rather than start them.
03
VM 2026
The 2026 World Cup in one place — groups, schedule, venues and stats across the USA, Canada and Mexico, ready well before the first whistle.
04
Fotbollsdatabasen
A football database that treats data like it matters — players, clubs, matches and history, cross-linked and searchable. Built to scale without falling over when someone scores in the 94th minute.
05
Toppfilm
What to watch tonight, minus the twenty minutes of scrolling. Film coverage, rankings and guides for people who'd rather watch than browse.
06
Ljudboksarkivet
An archive for people who read with their ears. Audiobook guides, recommendations and a catalogue that's actually organised.
07
PAP/API Lite
A Swedish and Nordic postcode and locality API used by 1,200+ companies and public bodies. It tells other systems whether a postcode, city or address actually exists, so they don't have to guess. Deeply useful. Slightly less glamorous than launching rockets.
The unglamorous plumbing behind a lot of Swedish checkout forms.
+
And roughly 190 more.
Personal finance, birthdays, books, tech and a long tail of niches that all made complete sense at the time. Not everything needs a case study — some things just need traffic, uptime and one more database index.
Work with me
Yes, you can hire me. No, I don't build everything.
I take on a small number of projects and collaborations where development, SEO, data and business genuinely need each other. The sweet spot is a technically demanding platform, a data-driven product, a stubborn SEO problem, or an idea that has outgrown the standard website package.
I can help with product development, custom systems, technical and programmatic SEO, APIs, automation, architecture — and the awkward but useful question: “should this actually be built?”
We may be a good match if:
- You want someone who gets both the code and the commercial goal.
- You prefer straight talk to ceremonial meetings.
- You want something that still makes sense six months after launch.
- You can handle hearing that the complicated idea might have a simpler answer.
We may not be a good match if:
- You need seventeen people copied on every email.
- The brief says
make it pop
but forgets to mention a goal. - You want a guaranteed number-one ranking by next Tuesday.
- You think
we'll fix it later
counts as a strategy.
Got an interesting problem? Let's talk.
Tell me what you're building →The other stuff
When I'm not staring at a screen.
I run. Sometimes far, sometimes fast, occasionally with enough poor judgement to call it an ultra.
I rarely miss a Trelleborgs FF home game at Vångavallen — decades of evidence that football does not reduce stress notwithstanding. I also coach kids' football at Skabersjö IF, mostly as a public service to my own competitive instincts.
I cook like it's the highlight of the day, because it usually is, and I take sourdough far too seriously. I've written and produced music since the late '90s — started electronic, wandered into pop and rock, and stopped asking genres for permission somewhere along the way.
Technology takes up a large part of my brain. Football, running, food, Swedish film and music fight over whatever's left.
- RunsHalf marathons, an ultra, a sub-45 10K.
- Loyal toTrelleborgs FF, against all available evidence.
- CoachesKids' football at Skabersjö IF.
- MakesMusic since the late '90s — electronic, pop, rock.
I like structure. I like creativity. I especially like when the two stop arguing and build something useful together.
FAQ
Questions about Nille
The short answers for people and machines in a hurry.
Who is Nille?
Nille is Kennet Nilsson, a senior full-stack developer, SEO expert and entrepreneur based in Svedala in southern Sweden. He founded and co-owns Bombus Interactive in Malmö and has spent close to two decades building web products, platforms and content networks.
What does Nille do?
Nille builds web systems, SEO-driven platforms, APIs and content networks where development, business and search visibility pull in the same direction instead of sitting in separate departments. In short: data-driven sites that are built to be found, not just built and hopefully noticed.
What experience does Nille have in web development and SEO?
Around 20 years, spanning full-stack development and every side of SEO — on-page, off-page, programmatic and semantic. He works across the whole stack, from Node.js, PHP/Laravel, React and Astro down to MySQL, Nginx and Docker, and backs the self-taught years with a KY degree in digital integration.
What kind of projects has Nille built?
Data-driven sites, APIs, sports-statistics portals and content networks — covering football data, personal finance, film and tech, and adding up to a portfolio of roughly 200 sites. The clearest proof is PAP/API (papilite.se), a Swedish and Nordic postcode and locality API relied on by more than 1,200 companies and public bodies.
How does Nille combine full-stack development with SEO?
By building technology that is meant to be indexed, scaled, updated and optimised for organic visibility from the first commit. Architecture and SEO are decided together — the crawlability, structure and performance that rankings depend on are engineering choices, not a layer brushed on after launch. That overlap is exactly the part most developers hand to an SEO, and most SEOs hand back to a developer.
Contact
Let's make something useful.
Got a product to build, a system to improve, an SEO problem to untangle, or an idea that won't leave you alone? Send a message. Worst case, I ask a few too many relevant questions.